As I said yesterday, I made a massive shift that gave me time I could assign to something else. What was that?
I shut down pretty much all social media.
Now, to be fair, I was most active on facebook and twitter, with a small dabbling in instagram from time to time, and those three are the biggies, name recognition-wise. But I got sick and tired of facebook, and deactivated my account there. As a result, I have quite a lot more time to pursue other things, because those “I’ll just spend ten minutes checking out facebook” is never really ten minutes. You look up, and suddenly you’e been checking it for an hour or longer, wasting time that could be better spent on other pursuits.
I still have a page on facebook, since publishers expect writers to have a “platform” (and let me tell you how I want to launch that phrase into the heart of the sun). Before I deactivated my primary account used to create that page, I created a new account for myself that follows nothing and friends no one. I then passed administrative duties for the page from the account I used to this new account that I do not use except to manage that page: an object lesson in how to both have a presence and not have a presence on facebook.
That was followed next by twitter getting the heave-ho for the most part. I created another twitter account to use as my author account (for branding purposes, of course). Under that umbrella, I can do the author update thing now and again without spending hours at a time on social media throughout the day.
So, while I know that it’s necessary for me (the artist) to have a presence on these outlets, it really is not necessary for me (the person) to have one, and now I basically don’t. And I’m ok with that.