Probably should have picked the Giants to win last night. Once again, just as they did in Green Bay, they came to play with much more intensity than their opponent. One of the better games over the years I’ve been watching football.
The ads, however, left quite a lot to be desired. No Budweiser frogs, no office linebackers. Instead, a mostly uninspired and, at time, downright offensive collection of ads.
The worst of the bunch: the salesgenie ads, with their strange insistence on stereotypical, annoying caricatures. The Audi ad, which was just plain awful. The E*Trade baby ads….creeeeepy. IceBreakers, completely forgettable. Shaq and the tiny horse in the vitamin water ad. Doritos’ “Message from Your Heart”, which could be a good song, if sung by someone else. PepsiMax and the bobbleheads. GoDaddy with yet another attempt at T&A, just as stupid and sleazy as everything else they do. UnderArmour. Ray Lewis leading what resembles nothing so much as a fascist mob.
The WTF ads: Gatorade’s water drinking dog (although this did make Mickey perk his head up, since that is exactly how he sounds when he’s slurping up water). Naomi Campbell dancing around with a bunch of fire-farting lizards for SoBe Life. Planters Nuts with Frau Unibrow. The talking stain for Tide to Go. Dell Red: if you buy this laptop, people will cheer you for no other reason when you’re walking down the street – and as a bonus, will slap your butt?
The movies: Iron Man. Yes.
The snoozers: Claritin. Sunsilk. Drug dealer: thanks for alerting the kids that they can go raid the medicine cabinets in their parents’ bathrooms. Bud’s Rocky-inspired Clydesdale.
The “Eh, you could have done better, but these were mildly amusing” group: All the Bud Light ads. The CareerBuilder ads (the “Follow your heart” ad was better than the firefly ad). Cars.com (the deathmatch in the circle of fire was better than the witch doctor). PepsiStuff, which only made it into this group because Justin Timberlake got racked in the crotch. Coke. Toyota Corolla, because the world needs more face-eating badgers. Gatorade and the path of green.
Bridgestone’s screaming squirrel (if only for the almost-too-tiny-to-hear screaming cricket). Not so much their unexpected obstacles ad.
Doritos’ “Mouse Attack”.
Garmin (gar-meen), with Napoleon zipping around in a tiny car, background soundtrack a perfect French cruising tune.
FedEx, once again checking in with a good one: giant, mutant pigeons creating havoc in the city when used to deliver packages.
The NFL ad with Chester Pitts playing the oboe: awesome.
Likewise, the T-Mobile “Fave 5” ad with Charles Barkley and Dwayne Webb: “I don’t want to look too fat in high-definition. That’s what HD stands for. Did you know that?”…”And that’s why I don’t eat shrimp.”