More bad PR lessons

Much like the Dervaes clan and their ill-advised foray into attempting to trademark common phrases, The National Wildlife Federation decided it would be a grand idea to partner with Scott’s. The fallout has been rather spectacular and outrage is spreading – if you’ll pardon the term – like wildfire. Scott’s make a variety of chemicals for gardens and lawns, and is also the distributor for Monsanto’s RoundUp. To top things off, Scott’s was just assessed fines totaling $4.5 million (US) for knowingly selling tainted birdseed and for falsifying EPA pesticide registration numbers. The very rich irony here is the statement from NWF about how part of their reasoning behind the partnership with Scott’s is to address the “alarming decline” in songbird populations.

Massive fail.