Once again, an unfinished post because I worked (for work work, not book-related work) until the wee hours and then fell into bed.
That aside, I’ve seen rumblings for quite some time from people getting frustrated with the various social media things because it’s simply too difficult to write anything in a long form that will be seen all the time. By “seen” I don’t mean that no one will see the piece, ever, but that the piece will be seen by the intended audience for it. This occurred to me last year: even on Facebook, if you’re following someone, it’s entirely possible Facebook’s strange algorithms will prevent you from seeing everything that person has written unless you are specifically working to check what has been posted by that person. Even if you do see what someone has posted, if it’s long, it will be truncated and a “read more” link given – even for Facebook notes. For authors of the content, that is a bad thing: there are a fair number of people who will not choose to read the entire piece. A couple of paragraphs above the fold will be it, and they’ll toss a like on it, maybe offer a comment, and move on in the cluttered landscape of Facebook.
Twitter? Trying to follow some tweet thread/storm that someone has posted can be an exercise in patience or frustration, depending on how you look at it, as there’s a good chance that while the author is tweeting within the character limit, people may also be commenting on any number of messages within the thread, disrupting the flow of whatever the author of the tweets is saying. In addition, many people follow hundreds, if not thousands of other people/organizations. It’s terribly easy to miss threads you might otherwise read from someone if you caught it in the firehose of content that is the twitterverse.
The same things go for any of the other social media outlets: sometimes, perhaps even a lot of times, the content creators find they are not reaching all of their followers, and the followers often miss out on what that creator has posted, because it gets buried in some fashion – most of the time, through sheer volume, because people just click “follow” without understanding it simply is not possible to get the content from every single person they’re following without being on the social media platform 24/7.
These things are why I’ve been seeing more and more people go back to basics, resurrecting long-dormant blogs so they can post longer content and ensure that one, their followers can find it, and two, followers can read the entire piece, without any interruptions by ads or “sponsored content” or trying to follow a thread down a rabbit hole. It’s terribly difficult to get the same nuances in long form writing when it’s being done on Facebook or Twitter or wherever else, as they simply do not easily lend themselves to that. There are plugins available that allow content on the blogs to automatically post to the various social media outlets, even if it’s just a quick snapshot of the title or first paragraph or so.
This is not to say I’m against social media. I firmly believe content producers should put their work out via any means possible, and if they manage to get peoples’ eyeballs on it within those social media circle, so much the better. But I am saying as more and more people realize what a time suck (among other problems) social media is and move away from it (like yours truly) and with more people writing, worrying how much will be truncated by any particular outlet, or how many ads will be posted with it, or how many tweets they’d have to rapid-fire post to get their content across, the long form content writing area is coming back around. That, in my book, is an incredibly important -and good – thing.